Hello! My name is

Hailey Patterson

And I’m a Multimedia Designer who is passionate about creating impactful digital experiences that prioritize user needs and interactive narratives. With a strong focus on multimedia platforms and user-centered design principles, I strive to craft solutions that seamlessly blend aesthetics with functionality.

UNC-Chapel Hill
The Daily Tar Heel
1893 Brand Studio
View Resume About Me
Photo of Hailey

UI/UX Case Studies

Mockup of Bubbly

Bubbly

iPad App

Helps children with Cortical Visual Impairment improve their condition through interactive gaming.
Mockup of Centible

Centible

Mobile App

Empowers young adults to effortlessly track and categorize their spending habits over time.
Vanguard Logo

Vanguard

Website

Financial services company that offers investments, retirement services, and advice.

Carolina Cupboard Logo

Carolina Cupboard

Mobile App

Enables volunteers of the Carolina Cupboard food pantry to catalog and track the pantry's inventory.

Graphic Design

editorial designs

Graphics

Branding, print, and digital designs.
editorial designs

Editorial Page Designs

Page designs that I have made for editorial projects.
motion graphics

Motion Design

Motion designs that I have created for classes and as passion projects.

Photography

editorial designs

Action and Sports

Photos that I have taken to accompany sports articles in The Daily Tar Heel.

Web Development Projects

multi

The Washington Post Style Replica Site

Website

During Intermediate Interactive Media at UNC I created a replica site for TWP, creating an interactive site for a story on funding during the 2023-24 elections.

multi

Voter Guide Quiz Site

Website

While working as the multimedia managing editor at The Daily Tar Heel I lead the direction of an interactive quiz-style website for the 2024 local and general elections. This site was made to help citizens in the Chapel Hill/ Carrboro regions navigate elections with quizzes to help show which candidate they may align with more for lesser-known positions.

editorial designs

Hayburner Food Truck Site

Website

Website I made for Chef William Young's food truck, Hayburner, based in Florida.
multi

The Wandering Goat Food Truck Site

Website

Website I made for Chef William Young's food truck, The Wandering Goat, based in Florida.

multi

Places You Should Visit Blog

Website

Website I made in intermediate interactive media at UNC. Using a map API, I created a list of places you should visit in the U.S. with custom icons and popups to help users navigate through each destination.

Podcasts

before you vote

2024 Before You Vote

As the multimedia managing editor at The Daily Tar Heel I oversaw the production of Before You Vote, a podcast made to inform voters on important information they needed to navigate the 2024 local and federal elections.

hark the pod

Creative and Editorial

As the multimedia managing editor at The Daily Tar Heel I oversaw the production of Hark the Pod, a podcast for all things sports at UNC Chapel Hill.

heel talk

Creative and Editorial

As the multimedia managing editor at The Daily Tar Heel I oversaw the production of Heel Talk, a podcasts where the audio-video editor recaps the past week of DTH news.

Multimedia Positions

DTH logo

Digital Managing Editor

Website

Designed editorial illustrations, infographics, and advertisements. Led the art direction of Chapel Hill’s principal news publication. Worked with editors and developers to create long-form multimedia web projects.
Lumen logo

Web Developer and Graphic Designer

Website

Worked with local businesses to design marketing and branding assets. Worked with clients to design and develop websites tailored to their business goals.
UNC logo

Digital Content and Media Specialist

Website

Designs social media posts, manages department WordPress website and all socials, collaborates with publication editors to ensure timely distribution of all three yearly publications.